Magnum Product Launching Project

Our Brief is to create a new product for Magnum. This project includes secondary and primary market research, product development and design.
This is a line extension idea for Magnum to launch a new product in the competitive ice cream retail market.

Product Brand Guidelines

Click to read through the full project here

This is a group project I did during my master degree. I have always enjoyed working on products packaging and branding.

Studio KT1 Launch

Glossier "Shine Like You" Campaign